The Devil You Know

Today I am working on a couple of ads for a product that involves Angels and Devils and it brought back a memory of the first Halloween party I ever went to.

I couldn't have been more than 5 or 6 years old. Our local community centre and the fine folks from the Women's Institute and United Church were hosting a party for all the children in the area.

I showed up dressed as Satan himself.

I wonder how many people were shocked and or bothered? From what I can recall everyone was very nice and I had a great time.

I do think there is a lesson to be learned here though....
It is very important to understand your target audience! While shock and awe can sometimes be a good thing, it is probably best to do a little research and get a basic understanding of what you are getting involved in.

I am trying to keep that in mind as I work on these ads.

On a side note what ever happened to Hot Stuff the Little Devil? I used to love those comics!